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One of the achievements of The Age of Surveillance Capitalism is the title itself, and the author’s success with bringing that moniker into the consciousness of the general public. Whether coincidence or not, the term “surveillance capitalism” has appeared in countless op-ed pieces in the past few months and has come to crystalize the arguments against the seemingly unrestrained growth and power of entities such as Facebook, Google and Amazon.
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With an unsparing look at the leaders who dominate big tech, Franklin Foer mercilessly exposes the dark side of our descent into a world without mind, one in which culture gives way to algorithms and where the line between fact and falsehood has eroded. Although Apple is briefly discussed, the main focus of Mr. Foer’s invective is directed towards three companies: Google, Facebook and Amazon.
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Published nearly twenty-five years ago in 1993, Neil Postman’s Technopoly eerily forecasts today’s Twitter-enabled Trumpian world with great prescience. Consider this quote buried in the second to last chapter: “What we are talking about here is not blasphemy but trivialization, against which there can be no laws. In Technopoly, the trivialization of significant cultural symbols is largely conducted by commercial enterprise. This occurs . . . because the adoration of technology pre-empts the adoration of anything else.” Donald Trump himself is mentioned later in the chapter (along with the now forgotten Lee Iacocca) as an example of the culturally unaware anti-hero of the new age.
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The opening hook of Irresistible is a telling anecdote about Steve Jobs, relating that a year after he introduced the iPad to the world, he conceded to a journalist that he still hadn’t let his own children touch the device. This unsettling admission was recogition of the fact that tech titans such as Jobs understand that these devices are, in a sense, distracting and addictive. In a analogy to the world of drug addiction, you never want to get high on your own supply.
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If you have a penchant for philosophy and are concerned about the encroachment of the internet on the fabric of our daily lives, then Michael Lynch’s The Internet of Us will provide suitable sustenance for your intellectual musings. As a professor of philosophy, Mr. Lynch is well versed in nuanced philosophical viewpoints that relate to our mode of understanding in the age of the internet, and is able to reference everyone from Aristotle to Bertrand Russell in the process.
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If you’re looking for a no holds barred critique of everything that is wrong with our exuberant embrace of the internet, Andrew Keen’s The Internet is Not the Answer might, in fact, be the answer to your quest. The theme of this book can be summed up with Apple CEO Tim Cook’s thinly veiled admonition to Facebook and Google users that they are not the customer – they are the product. As aptly observed by the author, “we are all working for Facebook and Google for free, manufacturing the very personal data that makes their companies so valuable.”
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